Ajaita Shah is the Founder/CEO of Frontier Markets. Frontier Markets is a rural marketing, sales, and service distribution company providing access to affordable and quality consumer durables to BOP households; focusing on products in clean energy, agriculture, health, and water sanitation. jaita was an AIF Fellow in 2006. She has 5 years of microfinance experience in India with organizations like SKS Microfinance, and Ujjivan Financial Services. Ajaita has worked on numerous development projects in 7 states in India. She has consulted with the World Bank about microfinance in South Asia and Latin America. She served on the Committee of the Social Performance Task Force. Ajaita Shah holds her B.A. in International Relations from Tufts University.